Brand Strategy & Identity for Food, Beverage & Lifestyle Brands

I design brand identities and packaging for specialty food, beverage, health, and beauty brands. My work combines strategy, illustration, and typography to create packaging that communicates clearly, stands apart, and feels memorable on the shelf.

Package design for Undercover dark chocolate quinoa crisps. Orange, blue, and red packaging differentiate flavors, each featuring a Spy logo with glasses, a hat, and a mustache. Undercover logotype stretches across top.
Packaging for granola brand. Four different varieties differentiated with custom illustrations. Art nouveau inspired granola packaging available nationwide.
Season of the Witch bath salts. Witchy branding and package design for magical bathtime. Diane Benjamin Design.
Season of the Witch bath salts. Witchy branding and package design for magical bathtime. Diane Benjamin Design.
Wild About Popcorn Packaging
Chez les Honores Salt Free Seasoning Blends packaging design
Glenwood Botanicals organic, woodsy logo
A vintage-style illustration of a tree with three apples and green leaves. A banner wraps around the tree with the words "HARMONY CIDER PRESS" and the text "EST. 1924" at the bottom.
Natash Foods Baking Kits
Eco-friendly personal care products, including a toothbrush, toothpaste tablets, deodorant, shampoo bar, conditioner bar, a soap, and a natural scrubby pouch, arranged on a white surface with a white background.
Vexed Gin Package Design
Box of Kaurina's Gola frozen fruit pops with mango flavor, showing a mango popsicle on the front, with a colorful mango illustration behind. Inspired by Indian food trucks. Diane Benjamin Design, Short Hills, NJ.
A bag of Lark Ellen Farm Vanilla Cinnamon sprouted granola with a bowl of granola and sprigs of lavender on a wooden surface.
A bottle of Old Lodge Sauvignon Blanc wine from Napa Valley, vintage 2020, and a filled wine glass on a wooden surface outdoors with blurred green foliage in the background.
Maison Suzette Patisserie logo for baker in Lawrenceville, NJ
Reggie's Roast Across the Coffee Belt coffee bags with tropical foliage
Diane Benjamin Design, branding and packaging design for consumer products in Short Hills, NJ
Illustration of a letter B designed to look like a wooden log with green vines and leaves wrapping around it.