Meraki Organics

Meraki Organics is a new brand of high quality rice from the foothills of the Himalayas. Meraki is the Subcontinent’s first USDA and EU certified organic brand. 'Meraki' is a Greek word that means 'to put something of yourself into your work,' or 'to do something with love.' The logo communicates that idea. In the packaging, I used a burlap texture in the background because rice is traditionally bagged in burlap in India and Pakistan, where the company is based.