Lark Ellen Farm
Before
Having simple bags at a farmer’s market is completely understandable, but if you want to branch out and have your product be carried in a wider market, it’s important to upgrade your packaging. You can’t be there to talk to the customer about your product; the package has to talk for you.
My Lark Ellen client had bags like this (left, or above, if you’re on a mobile device).
I start by sketching in my notebook. I think it’s really important to be uninhibited during this time and not worry about whether an idea is silly. Just let ideas flow and narrow them down later. Once I have a group of ideas, I fix them up in the computer, but they are still rough in the first presentation.
After discussing with the client, I begin to refine.
The kraft front panel in the middle right was the first round. The lavender was the next round — the client had suggested adding color. The process is collaborative. I am working for the client, so their ideas are important. Ultimately we got rid of the kraft texture and went for bright, saturated bags.
The bags continue to evolve. We update type and messaging from time to time, as bags need to be reordered.
AFTER
The company has grown and the product is available in stores throughout the US, including Costcos in California.
I support my client with everything they need to grow, from logos to packaging, to website, trade show booths, shippers, sell sheets — everything!