Arctic Farms Project

I begin each new project by sketching by hand. In this example, I used the actual size of the front of the bag. This way, I can make sure everything fits.

I offer clients 3-5 initial, rough ideas. These ideas are just to get started, and I refine the one the client likes best. There is usually a big difference between first round ideas and the final.

Here, I chose two flavors to show how they could be differentiated; there are four pairs.